Sam DeReign

Faculty Club

Faculty Club

Challenge

When we took a closer look at Course Hero’s Faculty Club blog, it was clear we had a problem—there was no real traffic. The issue? We didn’t have a distribution channel in place, so our faculty community didn’t know about the content.

On top of that, the blog posts were mainly interviews with individual educators. While interesting, they weren’t offering the kind of actionable insights or activities that a wider audience of educators could actually use. As a result, there wasn’t much interest in the content. We needed to rethink our approach—create more engaging, practical content, organize it better, and figure out how to get it in front of the right people.

Solution

  • Defined content pillars to organize the blog in a way that was intuitive for educators, making it easier for them to navigate and find relevant content.
  • Collaborated with the brand team to redesign the blog with a cleaner, more user-friendly UI, creating a more inviting and functional experience.
  • Hired a fantastically skilled content specialist (who you can find here) with a background in education to write articles, ebooks, printables and more, and to collaborate with subject matter experts to ensure consistent and high-quality output. This also streamlined the editorial process by managing it internally.
  • Launched a biweekly newsletter sent to 100,000+ teachers, providing a regular touchpoint to showcase valuable content, build trust, and keep us consistently visible in their inboxes.

Syllabus Essentials

One of the big wins in our Faculty Club content marketing strategy was creating evergreen, bite-sized content that teachers could easily print out and use in their day-to-day.

We developed a series called Syllabus Essentials, which included printables designed to be quick guides or adaptable tools for use in their curriculum. They generated thousands of downloads and became a go-to resource for educators looking for practical, ready-to-use materials.

Outcomes

  • 300% increase in blog traffic after launching the biweekly newsletter, followed by 97% year-over-year growth in blog traffic.
  • 11,000+ subscribers gained in the first week after moving the newsletter to LinkedIn, significantly expanding our reach and engagement.
  • Consistently received positive feedback from educators, highlighting how valuable and practical the content was for their teaching needs.
  • Leveraged HubSpot to generate thousands of leads through the distribution of downloadable ebooks, expanding our contact base and outreach potential.
  • Created a series called Syllabus Essentials that set a new record for downloads, further establishing the blog as a trusted resource for educators.